|
JENNY LORBECK’S “WORKOUT SANCTUARY”
It isn’t because she owns one of the most unique and exclusive gyms in Chicago that you should know Jenny Lorbeck. It also isn’t because she was crowned Miss Illinois 1989 or because she was personal trainer for the Smashing Pumpkins. You should know Jenny because she’s that rare person who achieves the pinnacle of their career goal and continually takes joy in what she does.
Raised in Climax, Michigan, Jenny was always very active and liked working with other people. Athleticism and health was all in the family. “My mom studied nutrition on her own,” Jenny says. “She was self-taught, and my dad was really fit. My step-mom always insisted that we stay healthy as well.”
After beginning body building in her 20s, Jenny soon saw personal training as the perfect fit and began working at the Lakeshore Athletic Club. She always dreamed of having her own athletic center and finally opened the Energy Training Center (ETC) in 2000 with the help of Michael Sena.
ETC is something of a workout sanctuary. Rather than employ personal trainers or let members exercise on their own, clients have private sessions with one of the 42 independent trainers who rent space from Jenny. Clients can come to the Center and feel free of self-consciousness or distraction when working out. “It’s nice to know that the person next to you is with their trainer working for the same goal,” Jenny says, “It creates a sense of family.”
By allowing independent trainers to conduct private classes, ETC also avoids the cookie-cutter gym sessions that aren’t tailored to different exercise habits or abilities. Instead, Jenny works as a personal training matchmaker, putting trainers and clients together in a “match made in heaven.”
This business model also allows for unique sessions such as functional training, which essentially helps elderly clients stay fit enough to function in their everyday lives. One member, 92, practices balancing exercises, walking and standing up and sitting down properly to avoid back injury. Trainers at ETC also offer sports-advancement classes, which help students over age 10 excel at their favorite sport. “We want to create a space here for the elderly and young,” says Jenny.
So what’s next for this enterprising entrepreneur? “I’d really like a facility where I could expand on functional training, kids programs, sports psychology and maybe self-defense programs,” she says. “I think it would be great to go out into the community.”Lindsey Reiser
|